Responsive Task: Picking a Live Brief

This year we have 5 separate briefs to work our way through, and Responsive is one that runs throughout the year until March. Te main aims of the module are quite simple and requires us to work cross-course and understand the cross-disciplinary approaches, by working collaboratively or by responding to an external event or live brief. These can either be found by talking to existing clients or finding them on the internet.

For me, I'm all about the gaming so I want to be able to find a brief that involves Maya in some way, as this is what I'm most interested in. During the first week, after getting our brief I found it very difficult to find anything to do with either creating an environment and/or assets.

As we are now getting quite late on in the year, now is about the time to pick a brief that will last up to the end of March. I went looking all over the internet, as I have been for the past couple of weeks, and came up with nothing. I really wanted to do a brief based on gaming and creating either an environment or assets but at the moment there weren't any more going, either that or they all had finished. So I turned my attention to the new briefs that D&AD where putting up last week. I wasn't sure whether I really wanted to work on film, but then I found a very interesting brief on the website, that ran out at the end of March which was the perfect time limit.

For this brief you have to be able to make your mark in the industry, focusing on a specific time in your life that has become an untold story. They want to know a personal story but you can play it in a way in which you don't have to tell the story as such, which is an interesting perspective. You have to explain who you are, your values, identity, purpose, your truth. Which makes sense of the title Tell Don't Sell. Make Your Mark. This is an opportunity to showcase your creative talent in the execution of the story and impress them by showing and presenting ideas. There interested in your journey which has to get people excited about the 'To be continued...' part which will come at the end as obviously your story isn't over. I am now really excited about this prospect of a film and will be working in a group of three people along with Callum and Stuart Brown who are from my course.